Our Story
My grandfather, Bruce Greene, was instrumental in making Howard Johnson's the largest food brand in America. His way of tackling the customer experience inspired our philosophy.
Why Greenehouse Exists
Bruce Greene graduated from Cornell's restaurant and hotel management program and the New York Culinary Institute. Howard Johnson Sr. hired him at 22. His first assignment was general manager of a Howard Johnson's in Chicago.
He was good enough that they stopped giving him restaurants to run and started giving him restaurants to fix. He rose to Regional Vice President, opened locations across the entire country, and designed the first Ground Round concept.
But none of that is why we named this agency after him. Bruce had one skill that most business owners don't. He could walk into a restaurant and stop seeing it as the operator. He'd see it as the customer walking in for the first time. The staff, the signage, the menu, the feel of the room. He'd experience it cold, the way a stranger would. That gap between what the operator thought the business was and what the customer actually experienced, he'd find everything that needed to change.
When we built Greenehouse, we built it around that same idea. We look at your business the way a stranger sees it and we find the distance between how good your business actually is and how good it looks from the outside.
We help you get clear and we help you get consistent. Bruce proved that once you do, you could make history.
Start with a diagnostic
You can't fix what you can't see, let us show you where to start.