The Brand Diagnostic

Every GreeneHouse engagement starts with a $500 diagnostic. We review your website, your social profiles, your Google presence, and your competitors, then score your brand across several dimensions and walk you through every finding on a debrief call. The report is yours whether you hire us or not. If we don't think we're the right fit for what you need, we'll tell you that too. We'd rather point you in the right direction than waste your time.

The Brand Diagnostic

A lot of agencies offer "free audits" or "complimentary brand reviews." They're not diagnostics. They're sales tools designed to scare you into a retainer. The findings are vague on purpose. Just specific enough to make you nervous, never specific enough to actually act on without hiring them. If it's free, you're not the client. You're the lead.

Before GreeneHouse does anything, we do this. No strategy. No proposals. No "let's get started on your website." Every single engagement begins with the diagnostic because anything built without it is guesswork. And you've already paid for enough guesswork.

Most agencies will hop on a call, hear your problems, and send you a proposal the same week. They're already scoping work before they've looked at your website, your competitors, your messaging, your social presence, any of it. They're prescribing treatment before running a single test. You wouldn't accept that from a doctor. You shouldn't accept it from someone you're trusting with your brand.

What You Actually Get

We review your entire public-facing brand presence. Your website, your social profiles, your Google presence, your competitors, and the way your messaging stacks up against the businesses your ideal client is comparing you to. We score it across the dimensions that actually determine whether your brand is working. Messaging clarity. Brand asset consistency. Differentiation. Audience alignment.

Then we sit down with you and walk through every finding. What's working, what's broken, and what the gaps are costing you in real terms. Not marketing jargon. Not a deck full of graphs that look impressive and say nothing. A clear, specific picture of where your brand stands today.

The whole thing costs $500.

Why We Won't Skip It

We've seen what happens when agencies skip it. They build websites on broken messaging. They run ads without knowing who the real audience is. They post content without understanding what makes the business different. Then six months later the client is frustrated and the agency is blaming the budget.

Even if you come to us knowing exactly what you want built, we start here. Not because we're trying to add a line item. Because every decision we make after this point is sharper when it's informed by what the diagnostic finds. The strategy is more focused. The execution hits harder. The money goes to the right places.

And If You Don't Hire Us After, That's Fine

The diagnostic is yours. Completely. Every score, every finding, every gap, every recommendation. If you take it to another agency, they'll have a better starting point than they've ever gotten from a client. If you hand it to your internal team, they'll know exactly what to prioritize instead of guessing. If you sit on it for six months and come back when you're ready, it'll still be the most useful document anyone's ever produced about your brand.

We built it that way on purpose. The diagnostic should be valuable whether you hire us or not. If it's only useful as a sales tool to get you into a retainer, it's not a real diagnostic. It's a pitch in disguise.

And sometimes the diagnostic tells us something too. Sometimes we look at the findings and realize the gaps aren't in our wheelhouse, or the business needs something we're not the right fit for. When that happens, we say so. We'd rather tell you the truth and point you in the right direction than sell you a strategy engagement that isn't going to move the needle for your specific situation.

This is not a pitch in disguise. It's a $500 answer to the question every business owner is actually asking: what's broken, and what do I fix first?